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Top 10 social media research studies for public relations professionals for the second half of 2013 tina mccorkindale, phd associate professor of communication, appalachian state university. Some of its us-based customers voiced their displeasure on social media about the company’s move to foreign manufacturing over as subjects for case studies . Houston's top full-service agency offering integrated, creative & measurable public relations, social media, community relations, crisis & marketing services.